Top 50 promotional products and trends to create brand loyalty in 2022
Top 50 promotional products and trends to create brand loyalty in 2022
Promotional products have long been considered an effective marketing strategy for businesses looking to improve their brand recognition and drive customer loyalty. For many businesses, it can be challenging to understand what custom promotional products resonate strongest with their target audiences. To help business owners stay on top of the latest swag marketing trends – and to pick the best products to promote their businesses – we polled 2,000 consumers in the United States. We asked them how they view promotional products, where they’ve received the best products from and which items they prefer to receive from brands in 2022.
2022 promotional product user trends
Here are some of our key promotional product stats and insights, based on our poll of 2,000 American consumers:
80% claim to have received a promotional product from a brand.
53% say they love receiving promotional products.
51% use promotional products in their day-to-day lives.
76% say their perception of a brand has changed in a positive way after receiving a promotional product. Compared to other age groups, millennials (87%) and Gen Zs (80%) are more likely to perceive a brand in a positive way after receiving a promotional product compared to other age groups.
49% prefer to receive promotional products from small businesses or unknown brands.
40% are more likely to write a positive review online after receiving a promotional item from a brand.
48% agree that promotional products are a more memorable way of marketing than simply advertising.
44% of people are more likely to visit a business location (e.g. shop or restaurant) after receiving a promotional item from a brand.
83% have worn or used a promotional item from the company they work for.
34% consider sustainability to be an important factor – and 32% consider it important for a product to be locally made.
What’s most important to customers when they receive promotional products? When asked about their ideal promotional products, consumers seem to care mostly about how “useful” (49%) and how “unique” (42%) the product is. When comparing among different age groups, Gen Z’s care more about how “fashionable” (43%) and how “funny” (42%) the item and design are. Here are the top qualities that make for an ideal swag item, ranked in order of importance: 1. Useful (49%) 2. Unique (42%) 3. Colorful (40%) 4. Fashionable (39%) 5. Recyclable (36%) 6. A keepsake (36%) 7. Edible (35%) 8. Funny (34%) Promotional product design trends When asked about the design of promotional products, we found that the majority of people prefer promotional products with an unusual or unique design (45%) or brand name (38%). Here are the top qualities that Americans prefer when it comes to the design of promotional items: 1. Unique or unusual design (45%) 2. Eye-catching design (42%) 3. Unique or unusual brand name (38%) 4. Interesting use of materials (37%) 5. A quote or catchphrase (37%) 6. Logo positioning (35%) 7. Color scheme (35%) 8. Font (35%) Top 10 places to hand out your best promotional products Knowing where and how to give out branded physical products to potential customers can be a challenge at times. Here is where US customers say they’ve received the best promotional products from. 1. Job fairs (28%) 2. Product launches (27%) 3. Trade shows (25%) 4. College open days (25%) 5. Venue openings (22%) 6. Workplace (19%) 7. Food market (18%) 8. Charity event (13%) 9. Music festival (11%) 10. School event (11%) Benefits of giving your employees promotional swag In our research, we found that Americans felt rewarded and valued when they received branded products from their employers. Here are the top benefits to receiving promo products at a place of work: 1. Feeling rewarded (58%) 2. Feeling valued (50%) 3. Building team spirit (49%) 4. Good conversation starter (45%) 5. Getting useful items to do their job (42%) 6. Makes it easier to promote the business (34%) 7. Increases team members’ confidence (30%) VistaPrint Tip Promotional products are an excellent way to spread the word about your brand. We offer a variety of promo items to help you boost your branding. Top 50 most popular promotional products in 2022 When choosing the right promotional products for your audience, it’s important to know what items would resonate most with your audience. In our research, we asked 2,000 American consumers what items they prefer to receive from brands. Promotional T-shirts top the list of items Americans most like to receive from brands, followed by pens, mugs, and water bottles. We also asked about what products customers use most often. Pens won by a slight margin followed by T-shirts, mugs, water bottles and caps. Top 50 promotional products U.S. customers want to receive 1. T-shirts 2. Pens 3. Mugs 4. Water bottles 5. Headphones 6. Tote bags 7. Sunglasses 8. Hoodies 9. Calendar 10. Umbrella 11. Cap 12. USB charger 13. Hand sanitizer 14. Phone covers 15. Flashlight 16. Laptop or tablet case 17. Travel coffee cups 18. Blankets 19. Chocolate bar 20. Lunchbox 21. USB stick 22. Car air freshener 23. Sweets 24. Fridge magnets 25. Dish towels 26. Backpacks 27. Drinking glass 28. Mouse pads 29. First aid kits 30. Bottle openers 31. Face masks (PPE) 32. Portable speakers 33. Glasses cases 34. Baked goods 35. Keyrings 36. Laptop stickers 37. DIY tools 38. Socks 39. Car stickers 40. Coasters 41. Stress balls 42. Sweat bands 43. Bookmarks 44. Drink koozies 45. Tape measures 46. Pop sockets 47. Bicycle reflectors 48. Photo frames 49. Packet of plant seeds 50. Beanie hats
As a franchise business owner, you understand the importance of having a unified brand presence. You know that it is essential to have the right branding products and the right supplier to make sure that your franchise network is always looking professional, polished, and unified. However, you may have encountered difficulties in finding the right supplier who can provide your business network with the B2B & branding solutions it needs to grow visibility, simplify product procurement, and develop creative brand concepts. Having a trusted vendor that knows your brand and protects its standards in the developing and supplying of branding products is invaluable. A vendor that knows the products that can make an impact. That’s where we come in. We are that vendor. This blog article will provide guidance on how to simplify the process of supplying your franchise network with branding products. We will discuss the benefits of this process, the steps that need to be taken, and the tools available to help you simplify the process. We will also discuss how to use promotional products and clothing to strengthen brand recognition, how to use signage to increase brand awareness, and the advantages of setting up an ecommerce store. Finally, we will discuss the advantages of simplifying your supplies when it comes to childcare. What is the Problem? The problem many franchise businesses encounter is that they are unable to find a supplier who can provide the right products at the right price. This is because the supplier must have a thorough understanding of the franchise’s brand and its standards. The supplier must be able to provide the right products that meet the franchise’s branding needs. Unfortunately, this is a process that often requires a great deal of time and energy, as well as a lot of research. Many franchise businesses simply do not have the resources or the necessary knowledge to find the right supplier. This can lead to a lack of consistency in the branding products that are supplied to the franchise network, which can affect brand recognition and overall brand visibility. The Benefits of Simplifying the Process of Supplying Your Franchise Network with Branding Products The main benefit of simplifying the process of supplying your franchise network with branding products is that it will save you a great deal of time and energy in the long run. By streamlining the process, you will be able to quickly and easily find the right supplier for your needs. Furthermore, you will be able to ensure that the branding products supplied to your franchise network are consistent and of high quality. A unified brand presence is essential for the success of a franchise business, and having the right supplier who understands your brand and its standards is essential. Additionally, you will be able to save money in the long run. By streamlining the process, you will be able to quickly and easily find the best deals on the products you need. This will allow you to save money while also ensuring that your franchise network is supplied with the right products. What are the Steps to Simplify Your Branding Product Supplies? The first step in simplifying the process of supplying your franchise network with branding products is to make sure that you have a clear understanding of your brand and its standards. This means that you should have a clear idea of the products that you want to supply to your franchise network, as well as the standards that must be adhered to in terms of quality and consistency. This will ensure that you are able to quickly and easily find the right supplier for your needs. The second step is to research potential suppliers. This means that you should take the time to look into the various suppliers who offer the products that you need. You should look into their reputation, their prices, their delivery times, and any other important factors. This will ensure that you are able to find the right supplier for your needs. The third step is to contact potential suppliers. Once you have done your research, you should take the time to contact the potential suppliers to get more information. This will allow you to get a better idea of the products they offer, as well as their prices, delivery times, and customer service. The fourth step is to compare the potential suppliers. Once you have done your research and contacted the potential suppliers, you should take the time to compare them in order to find the right one for your needs. This will ensure that you are able to quickly and easily find the right supplier for your needs. The fifth and final step is to select the right supplier. Once you have done your research and compared the potential suppliers, you should take the time to select the right one. This will ensure that your franchise network is supplied with the right products, at the right price, and with the right standards. Tools to Help You Simplify the Process There are a number of tools available that can help you simplify the process of supplying your franchise network with branding products. One such tool is an online supplier directory. This directory will allow you to quickly and easily find the right supplier for your needs. Additionally, these directories often provide reviews from other customers, which will allow you to get a better idea of the quality of the supplier’s products and services. Another useful tool is an online ordering system. This system will allow you to quickly and easily place orders for the products that you need. This will save you a great deal of time and energy in the long run, as you will be able to quickly and easily place orders for the products that you need. Finally, you should consider using an ecommerce store. This will allow you to quickly and easily set up an online store where your franchise network can order the products they need. This will allow you to save a great deal of time and energy in the long run, as you will no longer have to manually process orders. How to Use Promotional Products and Clothing to Strengthen Brand Recognition Promotional products and clothing can be a great way to strengthen brand recognition in your franchise network. By supplying your franchise network with promotional products and clothing, you will be able to ensure that your brand is visible and recognizable. This is especially important for larger franchise networks, as it will ensure that your brand is seen by more people. When selecting promotional products, it is important to select items that are relevant to your brand and that your franchise network will actually use. For example, if your franchise network consists of restaurants, you may want to consider supplying them with branded aprons or hats. This will ensure that your brand is visible and recognizable, while also providing your franchise network with a useful product. Additionally, you should consider supplying your franchise network with branded clothing. This could include t-shirts, polo shirts, or other items of clothing. This will ensure that your brand is visible and recognizable, while also providing your franchise network with a product that they can actually use. How to Use Signage to Increase Brand Awareness Signage is another great way to increase brand awareness in your franchise network. By supplying your franchise network with signs, you will be able to ensure that your brand is visible and recognizable. This is especially important for larger franchise networks, as it will ensure that more people are aware of your brand. When selecting signage, it is important to select signs that are relevant to your brand and that your franchise network will actually use. For example, if your franchise network consists of restaurants, you may want to consider supplying them with branded menus or table tents. This will ensure that your brand is visible and recognizable, while also providing your franchise network with a useful product. Additionally, you should consider supplying your franchise network with branded flags or banners. This will ensure that your brand is visible and recognizable, while also providing your franchise network with a product that they can actually use. The Benefits of Implementing an Ecommerce Store One of the key benefits of simplifying the process of supplying your franchise network with branding products is that it will allow you to quickly and easily set up an ecommerce store. An ecommerce store will allow your franchise network to quickly and easily order the products that they need. This will save you a great deal of time and energy in the long run, as you will no longer have to manually process orders. Furthermore, an ecommerce store will allow you to easily track orders and manage inventory. This will allow you to ensure that your franchise network is always supplied with the right products, at the right time. This will save you a great deal of time and energy in the long run, as you will no longer have to manually track orders and manage inventory. Finally, an ecommerce store will allow you to easily collect customer data. This will allow you to get a better understanding of your customers and their needs. This will allow you to better serve your customers, which will in turn lead to increased brand recognition and overall brand visibility. The Benefits of Simplifying Your Supplies for Childcare Childcare centers often have a lot of supplies that need to be ordered and managed. This can be a time consuming and tedious process, as there are often a lot of different supplies that need to be ordered and managed. By simplifying the process of supplying your childcare center with the products it needs, you will be able to save a great deal of time and energy in the long run. Furthermore, by simplifying the process of supplying your childcare center with the products it needs, you will be able to ensure that the products you supply are of the highest quality. This will ensure that the products you supply are safe and effective, which is essential for childcare centers. Finally, by simplifying the process of supplying your childcare center with the products it needs, you will be able to save money in the long run. By streamlining the process, you will be able to quickly and easily find the best deals on the products that you need. This will allow you to save money while also ensuring that your childcare center is supplied with the highest quality products. Conclusion As a franchise business owner, you understand the importance of having a unified brand presence. By simplifying the process of supplying your franchise network with branding products, you will be able to save a great deal of time and energy in the long run. Additionally, you will be able to ensure that the branding products supplied to your franchise network are consistent and of high quality. There are a number of tools available that can help you simplify the process of supplying your franchise network with branding products. Additionally, you should consider using promotional products and clothing to strengthen brand recognition, and signage to increase brand awareness. Finally, you should consider setting up an ecommerce store, as this will allow you to quickly and easily set up an online store where your franchise network can order the products they need. If you are looking for a trusted vendor that knows the products that can make an impact, call us for a demonstration. We are here to provide your business network with the B2B & branding solutions it needs to grow visibility, simplify product procurement, and develop creative brand concepts.